Getting Better Buzz: Generating Word-of-Mouth Marketing
by Brandon Uttley // No Comments
One of the leading gurus of word-of-mouth marketing, Dave Balter of marketing firm BzzAgent, is out with a new book: The Word Of Mouth Manual, Volume II. The book, which costs $45 at Amazon, can also be downloaded for free in PDF format from a bunch of other smart marketers that Balter reached out to, including Todd Deffren of PR-Squared, Guy Kawasaki of Garage Technology Ventures and Jason Fried of 37 Signals. See the whole list of resources here.
Now a note of fair warning: I am a registered BzzAgent myself, and Dave sent me a free copy of the new book (along with a previous book he wrote) for signing up to help him promote the book. That’s smart—and that is just what BzzAgent does. Also, I haven’t read the book yet but eagerly look forward to it. Because let’s face it–everyone wants to generate better word-of-mouth marketing, but few really know what it is or how to go about it.
carbonhouse was fortunate to have one of Dave’s top notch colleagues, Joe Chernov (BzzAgent VP Communications), stop by our office recently. He was in town to give a talk to an PR group on the whole subject of WOM. The following are excerpts from Joe’s talk, which no doubt are expanded upon in Dave’s book.
Yesterday marked the official “retirement” of one of the icons of the advertising & marketing world, my good friend and former professor 
