Why Company Loyalty is Bull****And Other Thoughts From the Godfather of Integrated Marketing Communications, Bob Lauterborn
by Brandon Uttley // 1 Comment
Yesterday marked the official “retirement” of one of the icons of the advertising & marketing world, my good friend and former professor Robert (Bob) Lauterborn. I was honored to attend his bon voyage celebration at UNC Chapel Hill, where he has taught since 1986, after leaving a storied career in the corporate world behind, taking a 50% pay cut and joining the world of academia. I took the opportunity to sit down and talk with Bob about his lifetime of experiences, before he dives into retirement headfirst, starting with teaching gigs in Macedonia, India, China and Croatia. Also, Bob will debut his newest book, Print Matters: How to Write Great Advertising at the AAA annual conference in May.
The following is a transcript of our conversation.
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