Jason Falls of Social Media Explorer had a great article recently about the Rupp Arena’s use of social networking tools.
Not only does the arena have a nice website and email list, they started a blog and are using Twitter regularly to post brief updates. During the frenzy of the NCAA tournament especially, this is a fun and handy tool for the Kentucky cognosenti. I signed up and have gotten some good posts—and certainly not all basketball related. For example, yesterday they Twittered with a reminder that, “In case you missed it, the presale for the Hank Willians (sic) Jr. and Lynyrd Skynyrd concert is still going on until 9 am tomorrow morning.” (Bocephus will undoubtedly forgive them for the typo in his last name.)
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