by Brandon Uttley // No Comments
In terms of the power of social networking online, few have mastered it to the extent of the Barack Obama campaign. They are setting the new gold standard on how to reach out via multiple social networking sites and tools.
For an in-depth analysis of the social networking success of the Obama campaign, read this excellent article at TheAtlantic.com.
by Brandon Uttley // 1 Comment
One of the best examples of using Twitter is reaching out to journalists. The immediacy is impressive and unprecedented. Journalists who Twitter (yes, it’s now a noun and a verb like Google) are much more likely to be tech savvy and receptive to quick tips relevant to their audience and areas of expertise.
Public relations consultant Harry Hoover has started a wiki with a growing list of Twittering (also an adjective!) journalists.
by Brandon Uttley // No Comments
Jason Falls of Social Media Explorer had a great article recently about the Rupp Arena’s use of social networking tools.
Not only does the arena have a nice website and email list, they started a blog and are using Twitter regularly to post brief updates. During the frenzy of the NCAA tournament especially, this is a fun and handy tool for the Kentucky cognosenti. I signed up and have gotten some good posts—and certainly not all basketball related. For example, yesterday they Twittered with a reminder that, “In case you missed it, the presale for the Hank Willians (sic) Jr. and Lynyrd Skynyrd concert is still going on until 9 am tomorrow morning.” (Bocephus will undoubtedly forgive them for the typo in his last name.)
by Brandon Uttley // No Comments
carbonhouse president Brandon Uttley was a featured speaker today at WombleTech in Charlotte, on the topic of Social Networking for Businesses. The quarterly event is sponsored by the law firm Womble Carlyle. Ted Claypoole, senior member of the firm’s Intellectual Property Practice Group also spoke, along with Kyle Bumgardner, director of business development for WebsiteBiz. More than 100 attended the event.
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A collection of observations and interpretations, inspired the timeless tale of the blindmen and the elephant.
October 28th, 2008
October 8th, 2008
