Archive for the ‘Marketing’ Category

Rupp Arena Knows What’s Up With Social Networking

by Brandon Uttley // No Comments

Rupp Arena

Jason Falls of Social Media Explorer had a great article recently about the Rupp Arena’s use of social networking tools.

Not only does the arena have a nice website and email list, they started a blog and are using Twitter regularly to post brief updates. During the frenzy of the NCAA tournament especially, this is a fun and handy tool for the Kentucky cognosenti. I signed up and have gotten some good posts—and certainly not all basketball related. For example, yesterday they Twittered with a reminder that, “In case you missed it, the presale for the Hank Willians (sic) Jr. and Lynyrd Skynyrd concert is still going on until 9 am tomorrow morning.” (Bocephus will undoubtedly forgive them for the typo in his last name.)

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Marketing That Doesn’t Stick

by Brandon Uttley // No Comments

It happened again the other day when I opened my (real) mailbox. There sat yet another one of those Realtor magnets-probably the 10th one I have received so far this year. This one had a typical picture of the Suzy Q Team, or some such, and an attached football schedule/2008 calendar/monthly home improvement tips (I can’t recall which-they all blend together after awhile). (more…)

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