Author Archive
We have often wanted to take a sledgehammer or stick of dynamite to prospective clients’ websites (and no doubt they did, too).
Carhartt, maker of industrial strength clothing, has a new site design. In order to see it, first you get the chance to “blow up” their old design. From the rubble, the new design emerges. Clever! And it’s viral.
It sure beats the awful old practice of putting up an “under construction” page while a new site is being built (we’ve advised against that many times). Even if your current site is less than desirable, it’s better than no presence at all. Still, it’s fun to celebrate when you do take it down and launch fresh.
Tags: carhartt, Web Design
Posted in Design, Web Design, Web Development | 1 Comment »
One of the leading gurus of word-of-mouth marketing, Dave Balter of marketing firm BzzAgent, is out with a new book: The Word Of Mouth Manual, Volume II. The book, which costs $45 at Amazon, can also be downloaded for free in PDF format from a bunch of other smart marketers that Balter reached out to, including Todd Deffren of PR-Squared, Guy Kawasaki of Garage Technology Ventures and Jason Fried of 37 Signals. See the whole list of resources here.
Now a note of fair warning: I am a registered BzzAgent myself, and Dave sent me a free copy of the new book (along with a previous book he wrote) for signing up to help him promote the book. That’s smart—and that is just what BzzAgent does. Also, I haven’t read the book yet but eagerly look forward to it. Because let’s face it–everyone wants to generate better word-of-mouth marketing, but few really know what it is or how to go about it.
carbonhouse was fortunate to have one of Dave’s top notch colleagues, Joe Chernov (BzzAgent VP Communications), stop by our office recently. He was in town to give a talk to an PR group on the whole subject of WOM. The following are excerpts from Joe’s talk, which no doubt are expanded upon in Dave’s book.
(more…)
Tags: books, buzz marketing, bzzagent, dave balter, Marketing, WOM, word of mouth
Posted in Advertising & Marketing | No Comments »
carbonhouse has launched a new website to showcase our VenuElements℠ content management solution.
VenuElements is specifically tailored for venues, facilities and performing arts centers. It currently powers the websites for a number of major facilities around the U.S., including Blumenthal Performing Arts Center, Prudential Center, Sprint Center, Target Center, RBC Center and more.
Tags: arenas, carbonhouse, content management system, facilities, venuelements, venues, Web Design, websites
Posted in Web Design, Web Development | No Comments »
The logo for our content management system, known as Greenhouse℠, is featured in the new book Really Good Logos Explained. The logo was part of a “family” of product logos designed by our talented friends at A3 Design.
Some of the judges comments included:
“The execution of the green leaf is very nicely echoed in the liquid inside the flask, complete with the white inline.”
“This is a very well-executed logo. The curve of the leaf is a perfect arc to represent flowing water and it possesses great color combination that says ‘environment and modern.’”
“‘Greenhouse’ is well centered between the secondary type and the illustration. If the flash were a bit larger, it would definitely be the focal point instead of being equally important as ‘greenhouse.’”
Tags: a3 design, carbonhouse, graphic design, greenhouse, logo
Posted in Design | No Comments »
